As Jill herself explains, This book is a consequence of the many years of visioning, launching and managing the Organization for Responsible Businesses and then committing the experiences and knowledge accumulated during that time to paper. Therefore, I would like to thank everyone who has played a part in that journey, starting with my husband and fellow director who has supported me throughout all the twists and turns of this great adventure - including reading many drafts of this book. In conclusion, it provides a thought-provoking yet realistic and easy-to-understand approach to a better way of operating with practical examples, business wisdom, and case studies. Jill doesn’t pull any punches. This book is peppered with examples of what can happen if you are inauthentic, including a few sections that might court controversy. And so, I implore you, please read this book to ensure you build a fantastic business that, if done right, not only feeds your soul, but your bank account also! ~ Exclusive Magazine, Review

I'm a massive fan of Schumacher's "Small is Beautiful" and the values he ascribes to are reflected in this beautiful, little book. "IT REALLY IS JUST GOOD BUSINESS" is a faced-paced, easy to read business book. The stand-out benefit for me is the wonderfully practical and yet always challenging style of the author. She won’t let you off the hook! Small and micro-business owners hate being patronised by so-called experts, but they will love going on this journey of improvement as a responsible business because the author has decades of real-life experience running her own small businesses. Her practical approach shines through. If you want to be challenged and to improve, you and your business will love this book. ~ Tony Robinson OBE, Micro Business Champion and Speaker, author of Freedom from Bosses Forever. and The Happipreneur.

I loved Jill’s book – hugely readable, highly relatable. I particularly like all the practical suggestions including those to give back to the community. The more businesses do this, even just a little, the more we can really make a change. Recommend a read for anyone who wants to run a business – but responsibly. ~ Jan Cavelle, author of Scale for Success

Jill Poet has performed a great service to those seeking how to succeed in business. With wisdom, Jill shares her almost 50 years of experience running her own business or working for micro and small businesses in a practical way. She lays out concrete evidence that being ethical and responsible as a business is not a cost. It brings in more profits. You will be able to immediately see how you can bring and promote responsibility in your business by implementing her advice. Jill also possesses the ability to deliver a clear road map that will enable you to effectively communicate your ethics to the world and get precise results over and over again. Follow her advice inside It Really Is Just Goob Business, and you’ll discover a whole new level of financial and ethical success. ~ Mitali Deypurkaystha, Founder, The Vegan Publisher, Author of The Freedom Master Plan

It Really Is Just Good Business is a great read for any business no matter what size. It makes you look at your business in different ways and gives you encouragement you can make a difference, one small step at a time. ~ Janet Jack, CEO of the International Association of Bookkeepers and the International Association of Accounting Professionals

There is no doubt that culture in business is changing. Jill is the ultimate expert in the UK on this transition and how it is being driven forward by passionate small business owners. In “It really is just good business” Jill gives a personable, easy to read account of how business culture is evolving and why, using plenty of real life examples.” ~ Mike Jennings, Chairman of the Jennings Group of Companies, author of Valuable: How a Values Enabled Culture Can Inspire You to Sustainable Profit.

It is becoming clearer by the year that businesses that purely exist for profit alone are not the future. It is essential for the future of humanity that eventually all businesses have a social and environmental purpose. It is the myriad of small businesses that have led the way on being a force for good, and Jill has been a pioneer of the movement through the Organisation for Responsible Businesses. This book in a common-sense style shows the way that you as a small business can make a difference – the practical examples, business wisdom and case studies make this essential reading for the successful small businesses of the future ~ Paul Hargreaves, CEO of Cotswold Fayre and Flourish, Author of Forces for Good and The fourth Bottom Line

Adnams has been pursuing a responsible business strategy for many years. This is led through its purpose and driven by its values. This approach is often seen as the domain of large corporates, and nothing could be further from the truth. Jill brings to life the role of the small and medium sized businesses, highlights opportunities and makes an important contribution to the wider debate. ~ Dr Andy Wood OBE DL, CEO of Adnams Plc, ex Professor of Corporate Leadership at University of East Anglia, co-author of Creating a Lean and Green Business System

I commend It Really Is Just Good Business not just to small businesses but also to senior corporate managers, politicians and policy makers, business consultants and advisers, students and educators — in fact anyone interested in saving the planet for future generations. Not only is it comprehensive and clearly written, it is also packed with real-life cases and written from experience by someone who is passionate about the topic. Perhaps of more importance still, it is hard-hitting and makes the point that we are never too small to make a difference. ~ Professor David A. Kirby, BA., Ph.d, author of Entrepreneurship, co-author of Small Firms and Economic Development in Developed and Transition Economies, co-founder of Harmonious Entrepreneurship Society

Business has spent two centuries creating pollution, climate change, biodiversity loss and resource depletion. We now have 50 years to use the tools of business to put things right. This welcome and exciting book recruits small businesses to that task - without losing sight of their primary function of financial success. ~ Tom Levitt, Centre for Responsible Business Advisory Board Member, author of Welcome to GoodCo and The Company Citizen.

Corporate social responsibility (“CSR”) and good corporate citizenship are no longer the preserve of big business! Shining a light on the “what” and the “how” small businesses navigate the complexities of CSR and understand its relevance to them is long overdue. Jill’s excellent book does this. It provides insights, examples and a blueprint for the 5 million small businesses which constitute 99% of all private businesses in the UK to help understand how CSR might help them in all facets of their business, become more sustainable (in terms of the planet and their own longer term survival), create and deliver their own CSR programmes and, thereby, become better corporate citizens. I commend this excellent and practical book to all businesses from the smallest to the largest. Well done Jill. ~ Rob Challis, Chairman at Trekstock, Chairman at Success Club CIO, ex-Trustee Global Action Plan, ex Global Head of Corporate Responsibility at Man Group Plc,

As an author and ESG advisor myself, I can wholeheartedly recommend Jill's book as an informative and worthwhile read. Jill's informal conversational style makes her content memorable and easy to digest. Her relevant quotes are well placed. Unlike other standards, Jill's references to business continuity planning are critically important when we consider the pandemic impacts and that most startups and early-stage businesses fail to reach five years old. Applying this book to your business can open opportunities and tenders to major accounts with large supply chains. That's proof values sustain value. ~ Clive Bonny, Director of Strategic Management Services and PassivPod, co-author of Business Ethics, author of Salesperson's Pocketbook

The world is connected, business happens very differently as a result of this. We are no longer taken in by clever marketing. We can see the reality of businesses and those who work for them. Do they genuinely care? The emotional drivers behind a business are what attracts customers and retains their loyalty. Without this depth of feeling and the ability to communicate it companies appear dead and uncaring. Developing your companies meaning and knowing how to communicate this is essential. I am delighted that Jill has written about this and wish all that read it an emotionally wealthy future that will lead to financial gains ~ Penny Power OBE, Founder CEO The Business Cafe, Keynote Speaker, author of Business is Personal

A profound book. Jill, right on topic, trend and meme; you are going to do well with your messaging, excellent read, spot on. ~ Thomas Power, Judge for Business Book Awards, Keynote Speaker, Director of Business is Personal, The Business Café, and 9 Spokes