Mingling popular-culture theory with innovation theory and entrepreneurship in a lively style with textual and visual puns.
Mingling popular-culture theory with innovation theory and entrepreneurship in a lively style with textual and visual puns.
Entrepreneurship, Political science (general), Popular culture
Rowdy Entrepreneurs and Insecure Dinosaurs is about invention and innovation in the context of postmodern society and information economy. It applies "popular culture" theory to such companies as Virgin, Microsoft, and Apple, to analyse their innovation strategies. This is the first book of its kind that mingles popular culture theory with innovation theory and entrepreneurship. It is written, true to the spirit of popular culture, in a lively style with abundant popular cultural references, and textual and visual puns.
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Well-researched and entertaining...crisp and well-paced...will appeal to the widest possible audience, from those who appreciate Krugman to those who revel in Branson. ~ Carol Givner, Best-selling author and literary agent
The subject of the book is very interesting, and describes the unfolding of so many cultural and social formulations that are part of the day to day life here in the Bay Area of California. Phil Ross, artist, educator, inventor. ~ Phil Ross, Personal communication (email)
