So here in Philip Allott’s Integrated Business To Business Marketing: The Complete Blueprint, and with competition for customers, and their attention, rising higher and higher each day, the book helps build out a B2B strategy that delivers results. Never wholly laying out such a thing at your feet though, of course, as that would just be a very simple copy-and-paste book, this well-crafted, and highly knowledgeable book walks you through the process from start to finish, showing you the potential pot holes and worldly curve balls to circumvent. Simply put, come the end, you will have better understood the relationship between integrated marketing and business growth, and should then be able to formulate a solid, thoughtful plan that once you yourself execute should then itself admirably steer you on the road to a quite wondrous management marketing career. FULL REVIEW: https://annecarlini.com/ex_books.php?id=319 ~ Exclusive Magazine, Review

“This book should be on the reading list of every B2B marketeer, because it brings together different marketing activities which have often been treated in isolation. Integrated Business To Business Marketing is also very practical and clearly builds on the author’s extensive knowledge and experience to provide a different perspective on B2B integrated marketing and how it should interface with sales. I found it to be written in a relaxed but informative style allowing the reader to easily absorb a lot of factual information. I particularly liked the highlighting of successful campaigns from a cross section of different countries and the check list at the end of each chapter to remind the reader of the key points.” ~ Ann Harrison, Marketing Manager, HAE EHA, Solihull, Manuscript review

This book is a must read for anyone wanting to better understand the relationship between integrated marketing and business growth. Presented in a conversational style, Business To Business Marketing is both inclusive and engaging. ~ Mark Winter, President, Identity, Bingham Farms, MI 48025, US, PR Agency in the US

Integrated Business To Business Marketing is one of the most comprehensive marketing books I have recently read. The author’s understanding of marketing in places like Australia is impressive but the thing I like best about the book is that it offers a full turnkey solution without a ton of superfluous jargon which can simply confuse a reader who may have only limited marketing knowledge. The book covers everything necessary to take a marketing campaign from zero to delivery, in an informal chatty style which is backed up with references to other successful businesses and personalities who have suffered the same hassles and pressures to successfully deliver, whether in the boardroom or even battlefield. This publication fills a gap in the marketplace for an informative B2B marketing book and it should be on the bookshelf of every marketing department. ~ Ken Aitken, Managing Director, SmartFreight part of Wisetech Global, Australia, Australia

The Integrated Business To Business Marketing is a complete blueprint that can be followed by any aspiring business, to run an ongoing very successful marketing campaign. The book builds on the author's extensive knowledge of his subject and contains everything necessary to achieve sales on a long term profitable basis. If you are only reading just one business book this year, this book is the one to read! ~ Barney J Skrentny, Chairman HMCA PLC

“Philip Allott draws together in one easily readable, accessible and logical book all the marketing fundamentals that every B2B business needs to know to survive and prosper. It is a comprehensive, well organised manual that should initially be read from cover to cover but then each topic can be accessed chapter by chapter as your plan develops. It also explains in layman’s terms some technical complexities that often perplex those who were educated prior to 1990!” ~ Ian Fozard, Chair, Rooster’s Brewery Ltd, North Yorkshire and Chairman of the Society of Independent Brewers, Manuscript review

“If you are looking for a buddy to get your business in flow and on track, Integrated Business To Business Marketing the Complete Blueprint is the ideal companion for your B2B marketing journey. It is a modern must-have checklist with a common sense approach ideal for fledgling and established businesses; Allott clearly describes the application of the most accessible, practical tools and processes in B2B marketing today. The keen, common sense approach cuts through the noise of budgeting and decision making with business illustration. Have it with you every step of the way ~ this go-to bible provides comprehensive structure for seasoned and student marketeers.” ~ Adèle Winkley, Business & Alignment Consultant, Reiki Master, founder Concept to Creation, Pateley Bridge, England , Manuscript review

Integrated Business To Business Marketing by Philip Allott offers a refreshing take on the latest developments in the UK. Easy read that makes technical subjects such as search engine optimisation easy to understand and follow for any practitioner. Aimed at small and medium sized enterprises budget focused tactics and thinking tools are used to help in managing marketing resources in an effective way. This book makes core references to practical tools which help in creating a marketing strategy which will last. ~ Aleksej Heinze, Associate Professor at KEDGE Business School, France