500+ Marketing

The 500+ publicity milestone

Each time your book sells 500 copies, your publicist will put in a short burst of top-up milestone promotion, which could either be more selective, based on the initial feedback, focusing on interviews, intense social media promotion, or widening the list of contacts approached.

If you haven't already, please ensure you upload 8-10 interview talking points and a speculative article to the Articles section of the Publicity box on your Marketing page for your publicist to use in the promotion of your book.

Interview talking points focus on the most interesting content in your book that you can share in an interview. Each point should only be a few sentences long. This list is used to “hook” the interviewer on having you as a guest.

As numerous titles pass the 500+ Milestone every month, your publicist will prioritize the order in which milestones are completed first by the following criteria:

1. The time it has taken to pass the 500+ Milestone (momentum)
2. The overall quantity of sales
3. The author's continued efforts and recent marketing activities.

We do not award extra PR time for price drop/discounted deal (Bookbub, for instance) sales, and bulk buys from the author will have discretionary time allocated.

The work will be done within 4 to 8 weeks of the notification – it is dependent on the individual workload of the publicist but should happen within a couple of months.

Any issues or queries should be raised on the BACKLIST 500+ PR Forum.

The publicists we work with most regularly are Gavin Davies, Trevor Greenfield, Ben Blundell and Phoebe Matthews.

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