In this section:
Where would your reader go looking for your book on a bookstore shelf?
Where would your book sit in the shop and what type of books would it be alongside?
Where does it fit in terms of traditional sales categories?
Also, what kind of words and phrases a reader might type into a search engine to find your title? Have you maximized the chance of being discovered online by by choosing the right keywords and phrases in your title, subtitle, blurb and Keywords box?
Market position from Life, Slightly
Market position from The Anti-consumerist Druid