In this section:
Promo images are images you can use to promote your book online and in print. We like to distinguish these as separate from memes.
Promo images work especially well on sites like Facebook, whose algorithm doesn’t like to promote images with text on them, or text-only posts, but does reward striking images which people like and share.
Your publicist will create one or two promotional images prior to the release of your book, and upload them under Articles on your Marketing page.
Yes, of course!
We recommend that you use your cover as the focus/inspiration for your image.
You download your cover from Final Files in your Production page. The high-res file is suitable for print work and the 72ppi file for internet work.
Your designer writes the typeface they use on your cover and the Adobe stock image no they use to create your cover, in Notes for this workflow stage in the Cover Workflow section – for your reference.
Don’t just lift any old picture from the internet! Many will be copyrighted, and it will be illegal.
For example, an image that is too big will end up being cropped – images that are too small will be stretched and pixelated. Twitter and Facebook display images in different dimensions and in different sizes. Twitter only part-displays images that are big, and you have to click to see the full image. So think about how your image will be used and adjust accordingly.
Then your publicist can also use them too.
JPEG and PNG are two different image formats. You will usually have a choice as to which to use.
The simple rule of thumb, without getting too technical, is: if it is a simple image with no text, then JPEG is the one. If it is an image with text within it or with a transparent background, save your image as a PNG. This will stop your text being pixelated online.