Colour Psychology Today
To pursue excellence through the intelligent appliance of colour.
To pursue excellence through the intelligent appliance of colour.
To pursue excellence through the intelligent appliance of colour.
Advertising & promotion, Branding & logo design, Research
Colour Psychology Today reveals new colour psychology information that comes from the author's pioneering research and studies on colour.
The book discloses unique knowledge on how colour psychology impacts on the business world and the individual, borne out of the author's extensive work as a colour consultant and trainer that spans more than thirty years.
Colour Psychology Today is unlike any other colour psychology book available. It is a 'must have' for colour enthusiasts, branding experts, marketeers, advertising execs, graphic designers, and anyone who would like to expand and develop the application of colour in their field of work.
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This book opened my eyes to the reasons and purposes of the different colours. I had no idea colours were so important to our thoughts and actions. If you are interested in working with colours to improve your life, this may be a good place to start. ~ Dawn Thomas (Reviewer), Netgalley
Colour Psychology Today reveals new colour psychology information that comes from the author’s pioneering research and studies on colour. The book discloses unique knowledge on how colour psychology impacts on the business world and the individual, borne out of the author’s extensive work as a colour consultant and trainer that spans more than thirty years. Colour Psychology Today is unlike any other colour psychology book available. It is a ‘must have’ for colour enthusiasts, branding experts, marketeers, advertising execs, graphic designers, and anyone who would like to expand and develop the application of colour in their field of work. There is so much information packed within these pages. From the building blocks about colour through to practical exercises and for use as an individual through to using as a brand, there is something for everyone no matter what your interest is. There is a simple exercise which makes very clear the wavelengths and frequencies. You’ll find out the meanings of each colour and the effect it has. You’ll learn the facts and find out the experiments/case studies June Mcleod has undertaken. As an intuitive, the author has collaborated with a professional musician to create the very first coloured music CD. I have a favourite chakra guided meditation and would love to compare this with The Colours of Soul CD. The music takes you through the colour spectrum, key by key and is healing for a myriad of needs. The author shares things such as which colours to use in different settings and for different emotions, the best colours to get noticed at meetings, linguistic colour associations, corporate branding, colour personalities and your soul number colour correlation. If you’re leading a group session June Mcleod gives tips and exercises. I liked June Mcleod’s down to earth and no nonsense approach to language which makes her knowledge accessible to all. I’ve learnt new things (ie how to use colour for divination) and am fascinated by the water exercise! With the sun out a couple of times I’ve even managed to do one of the exercises. I felt a marked difference between before and after. Colour Psychology Today is a recommended read from me. ~ Shaz Goodwin, jerasjamboree.co.uk
June McLeod is a color consultant, color-trends forecaster, intuitive, motivational trainer and author. With an esteemed color career spanning more than thirty years, June's dynamic and innovative work with color is legendary. In "Colour Psychology Today" she draws upon her more than thirty years of research, experience and expertise to reveal new color psychology information. "Colour Psychology Today" discloses unique knowledge on how color psychology impacts on the business world and the individual. This is a 'must read' for dedicated color enthusiasts, branding experts, marketeers, advertising executives, graphic designers, and anyone who would like to expand and develop the application of color in their lives and work. While very highly recommended, especially for community and academic library Contemporary Psychology collections, it should be noted for the personal reading lists of students and non-specialist general readers with an interest in the subject that "Colour Psychology Today" is also available in a Kindle format. ~ Midwest Book Review
A really good look into the way colours control our world - how baby's and infants see colour, how we see things all through colour. Refreshing. ~ Vanessa Brooks, NetGalley
This is a fascinating book about color psychology. ~ Adam Di Filippe, Librarian at Pease Public Library, NetGalley
I was extremely impressed with this 296 page read about color. The biggest reason is that it ventures forth where many books fear to tread. I learned about color with numerology, and how it breaks down to a personality type. I also got some great ideas on exercises I can do to bring color to a whole new level, including color training programs and I found the circle exercise to be very inspiring. I would recommend this rainbow masterpiece to anyone wanting a better grasp on the topic. Thanks June, it all make such sense. ~ Riki Frahmann, Mystic Living Today